Spry App Case Study

Project Overview

Spry is a new mobile app that makes sense of all your activity, diet, lifestyle and environmental data with timely insights. Connect the dots and live the life you want. I originally pitched this project in a "shark tank" environment at ARO.com. We were trying to identify a worthy project to pursue in the sensor tracking space, something that leveraged our core platform technology. This project was chosen after numerous meetings where attendees tried to poke holes in the concepts. I acted as creative director, product owner and UX lead. I worked with a great designer to develop an amazing UI. We built a detailed spec, wireframes and assets. We developed on iOS. Unfortunately, just prior to release, ARO.com shut down.