I was executive producer for this demo video of a KIHA Software app. I was given the script and I did casting, location scouting, producing, a bit of editing and more. One big challenge was producing a video while the software was still being finished. The UI sequences were shot on a soundstage in San Francisco while my team of Seattle designers sent updated graphics of the new interface. Overall, the video is pretty cheesy...but it worked well for the specific audiences we were targeting.
KIHA Software on the streets, 2010.