Type: OTT Apps
Client: Sinclair Broadcast
Challenge: Bring news programming to devices beyond mobile and desktop.
Results: Successful launch of multiple apps on various platforms.
I was the UX Director for this video platform which we released at Sinclair Broadcast. This over-the-top offering served video from local news markets to viewer's devices including mobile, desktop, Xbox, Roku, Amazon Fire TV and others. Users enjoyed being able to tune in to their home markets even if they were away at college or had moved to another part of the country.
A demo walkthrough of the Xbox version of our set-top box app Hometown Live.